September 21, 2023


Felipe VI visits Porcelanosa's facilities

On the occasion of the company's 50th anniversary, the king unveiled a commemorative plaque together with the founders of the company.

Héctor Colonques Moreno, current President and founder of Porcelanosa Group, led the reception of His Majesty. Vice President, Silvestre Segarra, and CEO, María José Soriano, were some of the members of the board of directors who were present during the visit.

During the official visit, Felipe VI was able to learn more about the history and trajectory of Porcelanosa Group. In an intimate and family event, Héctor Colonques stated: "Although innovation and quality are two very important values for us, the principles on which the company is based are trust in its team of more than 5,000 people, and the attention it pays to its social environment."

For his part, Soriano pointed out: "The origin of our company is white paste ceramics and this continues to be the soul of Porcelanosa's present and future." The CEO also highlighted the role played by the organization's team: "The most extraordinary thing about this company is its people, who with their honest, professional and passionate work, make this the great company we all want it to be."

Before beginning his tour of the ceramic factory floor and the wall tile production plant, Felipe VI engaged in brief conversation with members of the Works Committee and the Equality Committee.

Afterwards, the head of state visited one of Porcelanosa's four manufacturing centers: the company's first operating center, which covers an area of 135,000 m2. Together with the other three factories, and thanks to the automation of the facilities and the use of the most advanced machinery, the Spanish multinational has an average daily production capacity of 75,000 m2 and more than 20 million per year.

A group of workers from the plant explained the five stages of the production process to Felipe VI: the preparation of pastes; shaping, which involves pressing and drying ceramic pieces; decoration, which involves glazing and digital design; firing; and, finally, post-production, with its respective processes of grinding, polishing, sorting, packaging and palletizing.

His Majesty also learned about some of the environmental policies implemented by Porcelanosa since its foundation in 1973: 100% reuse of industrial water and raw materials, installation of solar panels for energy use, and improvement in its decarbonization processes.

Together with Manolo and Héctor Colonques, and Asunción Manzanet, José Soriano's widow, the king unveiled a plaque commemorating his first visit to Porcelanosa on the occasion of the company's 50th anniversary. He was then photographed with a representation of 70 workers from different areas of the company.

Some members of Porcelanosa Group's executive team presented the king with a personalized bicycle, a model like that used by the company's staff to move around the facilities, and a ceramic piece stamped with the coat of arms of the Royal Household.

Felipe VI visited Porcelanosa Group's headquarters accompanied by the Secretary of State for Trade. The visit was also attended by numerous figures from regional, provincial and local politics, such as the President of the Generalitat Valenciana, the Government Delegate in the Valencian Community, the President of the Valencian Parliament, the President of the Provincial Council of Castellón and the Mayor of Vila-real.


Porcelanosa Group is a specialized holding company with 50 years of experience in the integral design and management of technical solutions for the residential, hotel and retail sectors. Formed by seven companies, the Spanish multinational has a sales network of 1,089 points of sale in 137 countries.

The company was founded in 1973 in Vila-real (Castellón) by José Soriano, Héctor Colonques and Manuel Colonques, who sought to promote a revolutionary project for the manufacture of white paste ceramics, a material that had not been used for this purpose until then.

In 2020, Felipe VI presented Porcelanosa Group with the National Innovation Prize in the 'Large Company' category, awarded by the Ministry of Science and Innovation in 2019.

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