March 8, 2024

Trends & Styles

The Unexpected Red Theory: A Surprising Splash of Colour in Home Decor

The Unexpected Red Theory is taking the stage in the dynamic world of interior design, challenging conventional norms and gaining popularity.

Spearheaded by interior designer Taylor Simon, the creative mind behind @intayriors, this theory involves incorporating red elements into home decor where they seemingly don’t belong.

It’s a daring move that defies traditional colour schemes but promises to elevate any space with an unexpected burst of vitality.

Bedroom with red cushions

Astana Grey Nature 150×300 cm

Carrara White Nature 150×300 cm

Exploring the Unexpected Red Theory

The Unexpected Red Theory is all about adding something, big or small, to a room where it wouldn’t conventionally match. It’s like a pop of colour, but with a twist of spontaneity. Accordingly, a red lamp, scarlet window trim, or a bold brick red cupboard can transform a space by themselves. The theory suggests that this surprising touch of red enhances the overall aesthetic, providing a delightful dose of dopamine.

Interior designer Taylor Simon, based in Brooklyn, took to TikTok to share her theory, garnering nearly a million views. She demonstrated the power of red in spaces where it might seem out of place, such as a mostly green bathroom with bright red sinks or a hotel hallway with purple walls and bold red doors.

While some critics argue that the “unexpected red” is more of an application of colour theory, the undeniable impact of the TikTok video suggests that breaking the rules can indeed yield stunning results.


Porcelanosa kitchen with red upholstered stools

Taj Mahal Polished 160×320 cm

Why Red? A Captivating Colour in Interior Décor

Red has long been revered for its bold, eye-catching nature. The colour is known to evoke strong emotions and stimulate energy, making it a powerful choice for interior decor. As a result, it draws attention, injects warmth, and creates a focal point in any space. From deep burgundies to vibrant crimsons, the versatile hues of red offer a spectrum of possibilities to suit different design preferences.


The Effect of Red on Mood and Interior Décor

Red’s impact on decor is undoubtedly rooted in its ability to evoke strong emotions. The vibrant hue, with its various shades, adds energy, sophistication, and unexpected vibrancy, transforming ordinary interiors into extraordinary expressions of style.

Different tones of red can induce different moods in a room. Deep reds exude elegance and sophistication, while brighter reds can convey energy and vitality. On the other hand, Burgundy and wine reds are often associated with luxury and warmth, making them perfect for cosy living spaces. By understanding the psychology behind red hues, decorators can tailor the atmosphere of a room to achieve the desired effect.


Spare room with a red billiard table mat

Golden White Pulido BPT 120×60 cm

Split Totem Dark 58.5×240 cm

Wald 1L Custom Light Grey 25×220 cm

Apply the Unexpected Red Theory in Your Home

Now that we’ve delved into the captivating #UnexpectedRedTheory, let’s explore how to bring this trend into our own homes.

The application of this theory involves strategically infusing red elements into different rooms, creating a harmonious blend of unexpected vibrancy and conventional decor. From the living room to the bedroom, every part of the home provides an opportunity to experiment with The Unexpected Red Theory.


Living room by Porcelanosa with red armchairs

Marquina Black Nature 150×300 cm

Living Room

In the living room, consider enhancing the visual appeal by seamlessly incorporating red elements. An inviting red accent chair or strategically placed throw pillows on a neutral sofa can add vibrancy without overwhelming the room. In addition, introducing a red rug can act as a stylish anchor for the seating area, tying the room together with a bold yet unexpected touch.

mariongiovannettiarchitecte_White kitchen with red chairs


The Unexpected Red Theory suggests painting a single kitchen cabinet or cupboard in a vibrant shade of red. This unexpected burst of colour can instantly elevate the kitchen’s aesthetic. For a more subtle approach, consider incorporating red crockery or appliances to add a pop of colour amidst the culinary essentials, creating a focal point in an otherwise functional space.

Credits: @mariongiovannettiarchitecte


In the bathroom, we can introduce red in surprising ways to break away from conventional design norms. Installing red fixtures, such as taps or towel rails, adds a touch of boldness to the space. Complement this with red accessories such as bath mats, to transform the bathroom into an unexpectedly vibrant retreat.



When it comes to the bedroom, The Unexpected Red Theory encourages experimenting with red tones to create the desired mood. Red bedding or a statement headboard can add warmth and sophistication to the room. For a cohesive look, place red bedside lamps or decorations on nightstands for a harmonious blend of style and comfort.



The Unexpected Red Theory can be particularly effective in hallways, where room transitions occur. Break up long hallways by painting the inside of doors red to create a bold, eye-catching entrance. Additionally, hanging red artwork or mirrors strategically along the hallway can infuse energy and visual interest.


Hotel Lounge area with red coffee table

Figure Shell Light 29.9×29.7 cm

Habana Dark Lines Classico BPT 120×60 cm

Habana Dark Pulido BPT 120×60 cm

In summary, The Unexpected Red Theory challenges design norms and encourages a bold approach to interior design. By understanding the psychology behind red and creatively incorporating its various shades, homeowners can infuse their spaces with a surprising burst of colour that captivates the senses and transforms the ordinary into the extraordinary. So, are you ready to embrace the unexpected red in your home? The power of this trend theory could be just the vibrant change your space needs.

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