June 28, 2017 | Updated: December 11, 2019

Wall tiles

The Porcelanosa showroom hosts the Starwood presentation in New York

Fifth Avenue has been chosen to introduce the craftsmanship from the new firm, Starwood, in the United States, where it will go under the name, Seedwood.

The emblematic Big Apple building in New York, from the PORCELANOSA Grupo was done up accordingly for this very special occasion, hosting the hundreds of guests who came along, among whom were hugely influential professionals from the city, whose presence did not go unnoticed. Architects, interior designers and decorators were able to see the deepest nature of this material up close, and get a first-hand view of the origins, along with the technical product features.

With the aim of livening up the presentation and adhering to its philosophy, a luthier welcomed the guests by giving a solo performance with their violin. A tribute to craftsmen and their dedication and involvement in each of their work and production processes. A live duet and a cocktail party completed the setting and accompanied the guests on the main floor.

Starwood, four models to delve into nature with

Four models complete the Starwood collection: Nebraska, Minnesota, Vancouver and Tanzania. To show these designs to the American audience, in the presentation, vertical screens were placed in the showroom revealing, through audio-visual pieces, the main advantages and features of this product.

Quality, innovation and naturalness are the main features that contribute to the important commitment by the PORCELANOSA Grupo, both for outdoors and indoors, in its 12 shades. Both the light and the dark tones present a shade variation with the objective of providing the piece with the greatest realism and showing the best wood.

The third floor of the PORCELANOSA building in New York will showcase, during the coming months, this exclusive and beautiful material. A space where Seedwood has been used as a floor tile and wall tile to offer professionals from the city of skyscrapers an experience and real contact.

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