February 28, 2022 | Updated: March 1, 2022
Porcelanosa has completely renovated its central showroom and has made it a boutique hotel with Ramón Esteve's biophilic design. The Valencian architect has devised the multinational company's new exhibition space with open-plan rooms that connect with each other through neutral tones and areas with vegetation full of natural light, the main element of this complex.
A sensory hotel to reconnect with nature
With this sensory experience, which seeks to raise awareness around sustainability in cities and the importance of protecting the environment, Porcelanosa highlights the combinations, uses, finishes and aesthetic possibilities of its new collections in a Premium hotel comprising a main hall, a spacious waiting area, a restaurant–cocktail bar, a perfumery and several main rooms. “Los espacios recorren las diferentes zonas de un hotel y buscan transmitir sensaciones diferentes: these range from the reception, with a small shop, the cocktail bar to the rooms. Para ello, tanto los tonos, el dibujo o la textura de los revestimientos con los diferentes efectos de luz nos permite conseguir la experiencia característica de cada una de las tipologías de las salas”, explica Ramón Esteve.
It is a hotel of the present that looks to the future by way of interior courtyards, community gardens and rest areas designed for well-being and social encounters. “Hemos apostado por patios con entrada de luz natural y por la vegetación liofilizada en cada uno de los rincones del hotel para introducir en ellos elementos naturales. El objetivo de este showroom es sacar el máximo potencial a los materiales de Porcelanosa y demostrárselo al visitante”, detalla el arquitecto.
Digitalisation is also another core theme of this new showroom. This can be seen in the various devices and screens located throughout the enclosure. “Las nuevas tecnologías nos han ayudado a visualizar los espacios antes de su construcción pudiendo optimizar y probar las múltiples opciones de acabados de Porcelanosa. Además, la incorporación de grandes pantallas permite modificar la atmósfera de las estancias en función de su uso o contexto”, subraya Esteve.
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