Located in the Salamanca neighbourhood (Madrid), this original showroom represents a reinforcement of the brand’s image, with a minimalist and colourful interior design drawing from geometric forms.
The floor and wall coverings in Porcelanosa’s White & Colors and Delaware collections come together, creating a harmonious contrast between textiles and ceramics.
The new Gancedo store in Madrid was designed by architect and interior designer Teresa Sapey together with PORCELANOSA Group.
Located on the capital’s Calle Velázquez, number 38, (Salamanca neighbourhood) and with a space totalling 1,200 square metres, the store is home to the latest collections of fabrics, textiles, and rugs that the brand has been selling for 70 years.
With its rational design, based on straight lines and simple forms, the Teresa Sapey + Partners studio has enhanced the personality of the various zones with colourful floor and wall coverings from the White & Colors collection by Porcelanosa.
Open to the outdoors and inviting in natural light, the Málaga and Ronda collections have been used in the picturesque rooms (with that distinctive Sapey style) to break the chromatic monotony and give the whole store an extra dose of originality.
Pieces from the Málaga collection have been used for the internal bathrooms, where blue and neutral tones (Aqua, Ocean and White) come together with more yellow (Mustard) and innocent (Rose) tones.
This play of colour reaches its peak with Ronda Red. The reddish tile gives shape to the kitchen interior, contrasting harmoniously with the black taps and furnishings, all lacquered white. Delaware Arce (PAR-KER) ceramic parquet has been used as flooring, mimicking the grain and texture of walnut.
Butech fixings, joints, and accessories were used to install the pieces.
Between textiles and stones
To enhance the brand’s image and craftsmanship of its textiles, the Soho Bone collection was used as the main floor tile in the showroom together with Delaware. Its look and feel resembles natural stone, reproducing the industrial aesthetic of old New York City. The city where neon lights were turned off between the cement and the concrete of the Empire State Building.
Photo: Asier Rua – www.asierrua.com