September 6, 2021 | Updated: September 13, 2021


PORCELANOSA shows its support for Italian design at its new showroom in Milan

The ceramics multinational is opening a new 600 m2 showroom in the design capital, coinciding with Salone del Mobile Milano 2021 (Milan Furniture Fair).

Milan, known as the world's design capital and a city at the cutting-edge of new European design, is home to the 59th edition of the Salone del Mobile. It opened yesterday in the Milano Rho exhibition centre, showcasing trend-setting designs in furniture and interior design and a new PORCELANOSA store. This year the exhibition will be in a 'Supersalone' format, with a focus on sustainability, the circular economy and business/client cooperation. Almost 210,000 square metres will be dedicated to the exhibition, organised in a more linear, open arrangement rather than traditional pavilions to improve the flow of visitors.

Experience FuoriSalone 2021 with PORCELANOSA

Values shared with PORCELANOSA's showroom in Milan. Located in the well-known Piazza Castello, at number 19, the showroom boasts a display space measuring over 600 square metres and serves as a link between the early renaissance period (Castillo Sforzesco) and modern times. The Mediterranean design is key to this dialogue. It connects PORCELANOSA Group collections with the city's urban and business landscape, attracting and promoting new designers.

The showroom will give its target audience - Milan design industry professionals - the opportunity to see the firm's most innovative collections and learn about the most innovative and advanced technical solutions on the market today. Large format ceramic pieces, designer furniture, sustainable bathrooms and comprehensive kitchens are just some of the new additions that will be on show. They include highlights such as PORCELANOSA - Mediterranean Lifestyle and Design, a room scheme where you can sit back, relax and take inspiration from the PORCELANOSA ranges.

Coinciding with Milan Design Week and the 2021 edition of FuoriSalone (which ends on 10 September), the ceramics multinational will put on a series of talks with international architects in line with cultural events taking place in Brera Design District. Entitled Quattro chiacchiere in cortile, the lectures on Mediterranean design will be held at Il Cortile by PORCELANOSA, a hub where attendees will be able to share their experiences and views on the immediate challenges posed by the style in current architecture. From today until 9 September, names as prominent as Hembert Peñaranda, Adolfo Suarez and Leonardo Cavalli will be participating in the lecture series.

Hembert Peñaranda lecture: Monday 6 September at 19.30

Hembert Peñaranda is a truly cosmopolitan architect. Colombian by birth, the architect found a new home in Italy (Honorary Consul for Colombia in Genoa) and decided to set up his own architecture studio in the country in 2000: Hembert Peñaranda Officina Architetti. It specialises in urban planning, corporate buildings, shopping centres, public spaces, family homes and exhibition spaces. Now with a team of 30 architects in offices across Milan, Genoa and Bogotá, the cultural exchange of new designs is at the heart of Peñaranda's work.

Adolfo Suarez lecture: Tuesday 7 September at 19.30

Suarez, who graduated in Architecture and Architectural Engineering at the Escuela Técnica Superior de Valladolid in 1991, is a founding partner of Lombardini22, one of Milan's most prominent studios specialising in designing retail and residential buildings. With extensive experience managing complex multidisciplinary teams, standout moments of his career to date include designing characteristic spaces with added value, and working on feasibility studies for Italian investors. In recent years, he has moved towards urban regeneration and designing mixed-use projects.

Leonardo Cavalli lecture: Thursday 9 September at 19.30

A graduate of Milan's Polytechnic University, Leonardo Cavalli is a member of the Italian Institute of Architects and founding partner of design consultancy One Works, offering bespoke services in architecture, infrastructure and urban engineering.

His professional and academic career has taken him to London, Venice, Los Angeles and Milan: cities that have all shaped his sensitivity to creating spaces that connect with people and the natural environment.

*All lecture places have been filled.

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