March 6, 2019

The PORCELANOSA Grupo will showcase its latest products at MADE Expo in Milan, 2019

From March 13-16, the eight companies will showcase their latest developments in ceramic formats, natural wood and technological solutions in Italy.

Industrial aesthetics, along with marble and wood atmospheres, will define spaces in the stand.

The PORCELANOSA Grupo will showcase its latest collections and technological advances at the Made Expo exhibition in Milan. From March 13-16, the Fiera Milano Rho centre will see the leading international firms in the architecture and real estate sectors come together in order to show the challenges which are to be addressed in cities, both in the short term and the medium term.

“The important number and quality of the companies which are getting together at the Made exhibition really confirms how important this event is to the architecture and interior design sector”, Massimo Buccilli states, the president of the Made Expo.

During these three days, 100.000 professionals will meet up in the different halls in the centre, where the PORCELANOSA Grupo will have a strong presence in Hall 7, at Stand A01-B06. It will be in the seven atmospheres in this space where the eight firms from the Grupo will all come together: Porcelanosa, Venis, Gamadecor, L’Antic Colonial, Butech, Noken, Urbatek and KRION™. From there, the different building possibilities and solutions which modern cities require will be showcased.

Spaciousness regarding grey

Porcelanosa will showcase three important collections from its HIGHKER brand, the large-format Premium ceramic. The Prada, Nantes and Bottega series reformulate 20th-century industrial aesthetics through the combination of light and shade. A contrast which will have a strong presence in the two bathrooms and the façade inside the stand.

Venis continues offering that casual urban style through Urban, which is available in four tones: Acero, Natural, Caliza and Black. Its limestone finish, which can be found in wall and floor tiles alike, will define one of the bathrooms and the façade (Urban Black).

Having the Marquina marble as a source of inspiration, the Liem collection from XTONE by Urbatek will be included in the Lifestyle area of the stand. Its assorted colour scheme will be portrayed in Grey, Dark and Black. A small-scale marble Mausoleum.

Natural wood from L’Antic Colonial will provide a more rustic tone through the Mini Imperial collection. Its five tones: Grey (showcased at the exhibition), White, Caoba, Nude and Natural; will enhance the naturalness of the elements because of their brushed and stripped finish.

Minimal style innovation

Thought up for all types of ceramic floor tiles, the company, Butech, will include its underfloor heating in one of the bathrooms. Its system, with a 2mm thickness, is regulated through an app which has been specifically created for Smartphones. An advance which is completed with the PRO-LIGHT decorative profiles, which are compatible with LED lighting. Its four designs are: Pro-Corner Light, Pro-Part Light, Pro-mate 45 Top Light and Pro-Light 7.5.

The three bathrooms in the hall will include the sophisticated collections by Noken. A clear example of this is Oxo, the Signature Collection series where the countertop manufactured with XTONE can be found. These pieces, together with the Liem fine-edge basin in black matt, will be the designs from the company. Avant-garde aesthetic for a better quality of life.

A key principle which is also supported by Gamadecor with its smart kitchens. One of them is Wabi Emotions 9.30, which will be leading the way in this space. Made with the Urbatek XTONE Bottega Caliza Nature porcelain, its equipment brings: resistance, innovation and elegance together regarding new technology.

The KRION™ mineral compact will have bathroom countertops structured with its new Nest series. Its lines reproduce smooth water movement, and there is also its zero maintenance, which is one of the highlighted advantages. This is a result of the Easy-Clean system, which is also present in the corners. Its Soft-Close closing has been thought up to enhance user comfort.

Designing in order to progress.


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