Until November 22, the Spanish multinational will showcase different solutions for the hotel sector with the large ceramic format and sustainability as a program.
The company’s stand will recreate a real hotel room with open rooms joined together through a timeless, sober and refined design.
Contemporary, sustainable and interactive design to improve the client’s experience. That is the objective which PORCELANOSA Group offers for the Interihotel fair in Barcelona, where 4.000 professionals from 30 countries related to the hotel sector are expected to attend.
For this edition, the Interihotel organisation has expanded its activities program, debates and workshops and it will have 70 informative talks which will address topics such as brand strategy for hotels, sustainable architecture, design thinking, work methodologies for prescribers and how the design of a hotel company should be structured. The Interhotel staff will announce its new initiative: Concept Rooms. In the four spaces that make up this activity, large architecture, interior design and design studios will offer various business models based on creative responses according to the behaviour or the emotional responses from people.
This is the context in which the different PORCELANOSA Group companies will showcase their latest collections with the large ceramic format, natural wood, the KRION mineral compact and smart bathrooms as a program until November 22.
Design and wellness for the client
“Interihotel connects people and the brand names which define the hotels interior design”, as the official motto of the fair indicates. Following that speech, PORCELANOSA Group banks on strengthening the brand image through sensory and custom-made collections in which the hotel and client are all in one.
That is the intent moved to the different areas of its stand, with an area of 32m2. In the main bedroom, the HIGHKER large-format Premium ceramic has been chosen, with the Urban collection by Venis as the main wall tile. Its pieces, inspired by the texture and image of cement contrast with the Vancouver model, from the STARWOOD ceramic wood.
The main advantage of this material compared to natural wood is its strength, low maintenance and resistance to extreme temperatures and chemical agents. To reinforce that chromatic balance between materials, the bed headboard has been designed with the vinyl Linkfloor Wall Contract Cotton by L’Antic Colonial and the bedside tables with the KrionTM mineral compact, which also include several inductive chargers. The pure white, so characteristic of this compact mineral, enhances the luminosity of the space and highlights the sharpness of the structure itself.
The Fusion F2. 60 Leather Bisón by Gamadecor dressing room has also been included in this room.
Bearing in mind the “hospitality” spirit with which this fair has been created, the bathrooms designed by Noken from PORCELANOSA Group not only follow that idea, but also intensify it through eco-sustainable and technological collections. This is the case with the Touch & Feel shower system, with which clients can opt for the preferred shower mode or atmosphere just by pressing a button.
This new technology also has Krion screens and shower trays, the Smart bathroom furniture with double bowl from KrionTM Shell and the Acro toilet by Noken.
The Nobu collection by Porcelanosa has been used as the main floor tile in the bathroom. This large-format Premium ceramic wood is inspired by walnut. The non-slipping feature that this size has: 19.3cm x 180cm (Nanoker technology); this reinforces the safety of the spaces and it also allows heating systems like Butech underfloor heating to be installed.
On the walls of this room, several wall tiles are combined, following the same aesthetic line. This is the case of Bottega Caliza by Porcelanosa, Signal Gold by L’Antic Colonial (bathtub) and the decorative cutting of the XTONE Liem Dark Polished surface by Urbatek (a piece of the basin).
The latest systems related to ventilated facades will also have a place in the PORCELANOSA Group space, where Butech’s various solutions will be concentrated according to the type of project and the material to be included.
Five star design.