October 20, 2017 | Updated: December 16, 2019


PORCELANOSA Grupo consolidates its presence in South America with two events in Buenos Aires and Santiago, Chile

The PORCELANOSA Grupo continues its territorial expansion throughout the world, with special attention paid to South America as a key point for its growth. In this sense, the company has celebrated two important events this week on the South American continent; the 10th Exhibition of its showroom in Palermo, Buenos Aires, and the opening of a new showroom in Santiago, Chile.

The first of these events took place in Buenos Aires on October 18, with the reopening of the Spanish firm’s showroom in Palermo, which happens to be the commercial district with the highest growth rate in the city and it is located in one of the most modern areas, too.

The Argentine model, Valeria Mazza, was in charge of presiding over the event, and she was accompanied by the executive vice president from the firm, Silvestre Segarra, along with other representatives from the company. In addition, the Spanish ambassador in Argentina, Javier Sandomingo Nuñez, as well as other Spanish personalities who reside in the country, did not miss out on this important event by the Spanish firm

The event was held on the occasion of the tenth exhibition, coinciding with the showroom’s 12th anniversary.

12 years for the PORCELANOSA Grupo in Palermo. Argentina

The Argentine showroom, in the Palermo neighbourhood in Buenos Aires, has a total area of 400m2 spread out over four floors, in which up to 38 different spaces with products from the eight firms that make up the group can be found. From floor tiles and wall tiles to bathroom and kitchen equipment, through to the latest developments and innovations in natural materials and building systems.

The first PORCELANOSA Grupo showroom in Santiago, Chile

The second of the corporate events which Silvestre Segarra was not going to miss out on, was the inauguration of the group’s first showroom in Santiago, Chile, which took place on October 19, a day after the event in Buenos Aires.

This new PORCELANOSA space is located in one of the most cutting-edge and elegant buildings in a place called Comuna de Vitacura, one of the most exclusive areas in Santiago which has more than 500m2 of surface area, spread out over three floors.

Valeria Mazza, was again in charge of hosting the event, where the musical group, Porvenir, took care of creating the atmosphere for the party which took place a little later, where those attending enjoyed real traditional Spanish music.

With these two acts, the PORCELANOSA Grupo consolidates its expansion in South America, where last March, it opened two other showrooms in Bogota and Guadalajara.

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