September 20, 2016 | Updated: December 16, 2019


PORCELANOSA Grupo at 100% Design: the countdown is on for the appointment with London design

PORCELANOSA Grupo will once again be present at 100% Design, London design’s biggest event. From September 21st to 24th, 2016, Olympia in London will be the venue for the exhibition for the latest designs carried out by the most renowned architecture and interior design firms worldwide.

Done by Noken, PORCELANOSA Grupo will once again take part in the exhibition by presenting one of its latest bathroom equipment collections: the Vitae series. Apart from both its innovative design and pure natural shapes, Vitae stands out because of being one of the architect, Zaha Hadid’s, last work. It is this way that not only a tribute is paid to her, but her outstanding contribution to the world of design and architecture is also honoured.

“Water, the source of life” is the motto of a collection of handmade items whose main features are: quality, innovation and an excellent contemporary design. It is worth mentioning that Vitae was awarded with the renowned i-NOVO awards by ArchiExpo at the Salone del Mobile in Milan, which took place at the beginning of the year.

With regard to the product range, Vitae offers a bathtub, various basins and mirrors, taps, and a shower column and sanitaryware.

All of them represent the essence of Zaha Hadid, in line with the idea of conceiving design as a liquid arrangement of space. The new collection is a portrayal of the evolution undergone by the bathroom in recent years, ranging from a functional space to a complete emotional experience for the senses.

100% Design, the trendy London event

Since it is the most prestigious commercial design event in the UK, 100% Design turns out to be an excellent chance for PORCELANOSA Grupo.

From September 21st to 24th, the firm will exhibit its designs at the K480 stand. In order to see what is on offer at the stand, you can contact the team on this number: 01923 815 200 or send an email to


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