Over 500 guests attended the recent opening, as well as representatives from the leading architecture and interior design studios in the Valencian Community.
The new store look is based on the concept of ‘Lifestyle’ and that overall design in which all the elements and materials are all related to each other.
The PORCELANOSA Group store in Sedaví (Valencia) updates its look and environment. With the Lifestyle concept at its core, the latest collections from PORCELANOSA Group are put on display in this 2000-metre square showroom.
All the products of the company’s eight firms are integrated into the same concept or space, upholding that integral design which spans from ceramic floor and wall tiles to bathrooms, kitchens and building solutions.
Over 500 guests
At the opening held on Thursday at the Sedaví facility itself, there were over 500 guests and some representatives from the leading architecture and interior design studios in the Valencian Community. Including, for example, Equilibro Urbano, Susana Lozano Miralles, Rubén Muedra Estudio, AC Arquitecture, Jorge Herrera Estudio and DobleEse Space & Branding, who participated in the design of this new premises and whose main representatives and members attended the event to lend their support and learn about the brand’s innovative proposals.
The event was also attended by personalities, such as top model Nieves Álvarez and former Valencia CF player Robert Fernández.
Among the Porcelanosa Group executives, Héctor Colonques, chairman, María José Soriano, CEO, Ana Colonques, financial director, Cristina Colonques, director of marketing and corporate communication, and José María Colonques, director of Porcelanosa Valencia, were all in attendance.
Krion™ played a fundamental role in updating the look of the store. This compact mineral covers the whole exterior façade, structuring the two floors of the building. On the lower floor, there is the technical area, the ceramic storage area and the signature collections, alongside the work spaces and offices.
The PORCELANOSA Group gains ground.