March 1, 2016

Porcelanosa Experience: a multisensory experience for journalists and bloggers

On the occasion of the 23rd Muestra Internacional de Arquitectura Global, PORCELANOSA Grupo carried out once again the famous Porcelanosa Experience meeting.

A meeting that was approached from a multi-sensory insight into direct contact with the newest and most sophisticated materials and products, and it had the assistance of renowned journalists and bloggers specialised in design once again, as well as in architecture and interior design from different parts of Spain and the United Kingdom. All of them were able to see at first hand all the innovation and latest trends in floor tiles and wall tiles; natural materials; kitchens and bathrooms; or building systems; as well as taking part in challenges through social networks such as Twitter and Instagram, as well as in product demonstrations.

Thanks to L’Antic Colonial, the guests were able to discover, carried out by their own creators, the minimalist designs with vintage touch by Lázaro Rosa-Violán as well as the original creations for bathroom equipment from the Valencian Yonoh studio. Bloggers and journalists were lucky enough to also meet the architect Ramón Esteve, who was both willing and able to explain the essence of his Minim Wood bathroom collection.

Porcelanosa Experience also released the Premium Collection concept, a selection of products from the eight firms of the Group heaped of high dose of luxury, quality and exclusivity. From taps in rosé, titanium or silver finishes to large format wall tiles, mosaics in different textures and absolutely amazing kitchens. A wide range of selected products that make and integrate the exceptional Premium home concept from PORCELANOSA Grupo.

The Porcelanosa experience bloggers and journalists meeting also included a visit to the production plant where they could live and feel how the ceramic manufacturing process is developed under premises of sustainability and high technology. In the Systempool workshop, however, they were able to see the versatility and countless properties of the KRION® Solid Surface mineral compact, through a comprehensive demonstration of the product and the possibility to manipulate it.

The day ends in the innovative and exclusive showroom from Gamadecor where they were able to enjoy live showcooking with the three Michelin star chef, Quique Dacosta. Through his creative haute cuisine, the Valencian chef presented his new kitchen line "Porcelanosa Kitchen by Quique Dacosta", kitchen equipment which is both functional and avant-garde, as well as being special and unique.

If you need further information of the last Porcelanosa Experience meeting, do not miss the video below.


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