August 3, 2020 | Updated: August 4, 2020


PORCELANOSA Group promotes the green change with its eco-friendly ceramics

The multinational company is changing its focus and creating a sustainable and eco-efficient model that promotes ecological transition in the areas of architecture and planning with its new Eco Conscious programme.


PORCELANOSA Group joins the fight against climate change through its Eco Conscious programme. The programme brings together the main sustainable initiatives that have been implemented in its factories, logistics centres and stores (wastewater treatment, renewal of vehicle fleet and replacement of traditional lighting with LED lights), as well as in its more eco-friendly ceramic collections

A green industrialisation plan has been devised to sustainably manage water, limit CO2 emissions, promote energy savings and refocus the model of production and consumption towards a circular economy that prolongs the life cycle of products by means of the three Rs: Reduce, Recycle and Reuse.

Eco-friendly ceramics that protect the environment

To achieve an eco-efficient and respectful management of the natural and urban environment, PORCELANOSA Grupo has developed a ceramic parquet made from 95% recycled materials that reflects textures and grains of natural wood with the technical properties of ceramic. 


Under the name Forest, which is part of the range from PAR-KER™, the multinational goes a step further in terms of sustainable design with a collection that has already obtained the technical recognition ISO 14021 from SGS for improving the environment and the health of the user.

        PAR-KER® Forest


Another sustainable ceramic wood is Vancouver Sand, whose surface and light tone imitates oak with its grains and knots.

Ideals that L’Antic Colonial have when it comes to their wall and floor tiles in its wall and floor tiles. The company PORCELANOSA Group company has increased the resources and actions it designates to environmental research to design more durable and environmentally friendly pieces. This has resulted in the creation of a line of ceramic products made using 60-65% recycled materials, the production of which eliminates VOC residues due to the high temperature of its kilns (1200-1400 degrees) and which is now considered as a zero-waste material.

Environmental preservation and R&D&I are two priorities for Butech. Over the last few years, this company has increased its efforts in this direction to create more resistant and multifunctional products with the ecological transition as a driver for change. 

This is a fact that is embodied in the new-generation technical and adhesive solutions that it has launched in response to the new needs of the market. One of these is R-Eco, an adhesive additive used in the installation of ceramics with a composition of 250 grams of recycled plastic that helps to protect the oceans from waste.


The larger the size, the more sustainable it is

With a thickness that ranges between 6 mm and 12 mm and with up to 40% recycled material, the compact sintered mineral XTONE from PORCELANOSA Group has become one of the most sought-after materials in the architectural and contract sector. 

XTONE Moon White Nature 154 cm x 328 cm

Resistant to extreme temperatures, UV rays, stains and scratches, XTONE does not release volatile organic compounds (VOC) and it prevents the proliferation of fungi and bacteria. A quality ideal for spaces that are in constant contact with food or with healthcare products (restaurants and hospitals). As it is a non-porous material and 100% natural, it prevents the absorption of liquids and gases and the build-up of odours.

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