June 2, 2015

Architecture according to Jamal Lamiri Alaoui: innovation and tradition

Jamal Lamiri Alaoui shows his Moroccan roots in each of his projects opting for traditional concepts, in which there is always a place for open and bright spaces. A kind of architecture inherited from American architect Frank Lloyd Wright, who has influenced him throughout his career.

After graduating from the National School of Architecture and Landscape of Bordeaux, and  doing his civil service in the Rabat-Sale Urbanism delegation of the Moroccan state to start the first resettlement of Salé hovels, Jamal Lamiri Alaoui founded his own studio in 1985: the JLA Studio.

Under its own brand, Lamiri Alaoui took over a research project for the first tourist and residential complex in a 200 hectare plot in Agadir. This project was followed by lots of big, and similar projects in Morocco, UK and UAE. Such was the prestige gained by the architect in 1999 that Sheikh Zayed gave him the job of carrying out the work on his palace and the rest of his private residences in Arab Emirates and worldwide.

Considered one of the main architects in Morocco, the architect won the 1st prize for the Morocco pavilion in the Hannover World Exhibition (2000), and the "Prize of Nature's Wisdom", awarded to the Morocco pavilion during the Specialized Exhibition in Aichi, Japan 2005.

The ability to combine tradition and modernity that Jamal Alaoui Lamiri shows in each of its projects has always been of interest to the PORCELANOSA Grupo, so much so that they have exclusively selected  the Moroccan architect for a new promotional video to celebrate the 15th anniversary of Noken. Do not miss it!


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