16 December 2020
In the Porcelanosa showroom, Yuan Shi Xian, Huang, Liao and Zheng discuss the strategic challenges the industry is facing and how important the brand is to new architecture.
Reinventing homes with safer and more multi-disciplinary materials is the main challenge many architects and designers face in the coming years. The Covid-19 pandemic has provoked a deep reflection on the future challenges architecture and society must respond to, with product diversification and the professionalisation of the architecture industry as central themes.
The architects' meeting took place at the Porcelanosa showroom in Taipei (China), with a focus on analysis and sustainable transformation. Attended by some of the country's most renowned professionals such as Yuan Shi Xian, director of Next Design architecture studio, Huang, director of Newrxid Design architecture studio, Liao, director of IQ+Design studio and Zheng, director of Time Hub Space architecture studio.
The four architects discussed their evolving professional careers and their relationship with the Porcelanosa brand from various perspectives. “Este showroom ofrece las últimas tendencias de estilo de vida en España”, señaló Yuan Shi Xian.
Según Huang, director de Newrxid Design y ganador del premio Taiwan Interior Design TID Award, las colecciones de Porcelanosa han ampliado su visión del diseño con “productos que son sinónimos de comodidad y que han variado mi idea del estilo español”, matizó.
Liao, Director of IQ+Design, put forward a similar viewpoint. Para él, la diversificación en el diseño de interiores es muy importante y “Porcelanosa dispone de una amplia gama de productos que satisfacen cada necesidad”, remarcó.
A large part of the discussion for Zheng was about the connection between the individual and the home. El director de Time Hub Space subrayó la necesidad de fortalecer la unión entre diseño y sociedad mediante “la interacción y conectividad entre las personas y los espacios de vida interiores y exteriores”.
Para Zheng, ese nuevo paradigma pasa por romper “con el pensamiento inercial, defendiendo las tendencias de la cerámica europea”. Valores que según él defienden las ocho marcas de PORCELANOSA Grupo.
View more of their discussion here:
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