July 21, 2016 | Updated: January 23, 2019


VITAE by Noken: The essence of Zaha Hadid wins the London audience over

After achieving success at the 2016 edition of Salone del Mobile de Milán, VITAE landed in London in order to present its original essence and liveliness to the British audience. The capital of the UK honoured one of its icons of architecture and design, in other words, the celebrity Zaha Hadid, who sadly passed away last March, in the launch of one of her latest creations: The Vitae bathroom collection exclusively for Noken by Porcelanosa.

Zaha Hadid’s design gallery, located at 101 Goswell Rd in London, was the venue chosen for the launch of the new bathroom collection, which is inspired by water movement. New excellent pieces which apart from wining over the audience in Milan, having been awarded the i-NOVO Innovation and Design Award de Archi-Expo, have also come over to London with renewed strength with the aim of reviving the legacy of the artist, the Anglo-Iraqi designer Zaha Hadid.

Many journalists attending the design gallery wanted to know at first hand Vitae’s origin, and they were able to discover the  bathroom equipment collection thoroughly. Once there, and as a part of a complete familiarisation experience, visitors experienced the avant-garde design by means of an outstanding video, lighting and sound performance, which was created by Zaha Hadid Architects. Together with the spirit of conceiving design as a liquid arrangement of space, the collection makes use of water in order to show both the purity and the soft lines of its shapes. Furthermore, this series gives the bathroom a new sense as well as a major role by turning it into a room aimed at relaxation, renovation and the purification of the soul.

On the other hand, Vitae acknowledges the strong evolution of the bathroom towards a room both that is both functional and emotional, therefore, it counts on a wide range of products intended to both revitalise and refresh the eyes that see them.

After this official presentation in the capital of the UK, the Vitae collection will reach the PORCELANOSA Group stores around the world. An outstanding experience aimed at getting to know the bathroom of the future.

VITAE: The essence of Zaha Hadid in London

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