October 18, 2019 | Updated: November 22, 2019


PORCELANOSA Group showcases its latest innovations at Urbe 2019

The 100m2 stand showcases the company’s latest innovations to leading professionals from the sector.

From October 18-20, this event will bring more than 50 developers and real estate agents together at the Valencia fair.

Urbe, the Mediterranean Real Estate Trade Fair, will be held at Feria Valencia from October 18-20. An event which brings more than 50 developers and real estate agents together who are looking for the best market trends in order to adapt them to the current needs in the sector. Porcelanosa Group will be there with its innovative design for the house of the future.

The eight companies from the Grupo will showcase their collections inside a 100m2 stand. This will allow professionals to see a modern housing project up close, carried out with products from Porcelanosa, Venis, Noken, L’Antic Colonial, Butech, Gamadecor, Krion and Urbatek.

Uncovering Porcelanosa Group trends

Porcelanosa is aiming at showcasing a home at this real estate fair which, is made up of a living room, a bedroom, a kitchen, a main bathroom and a terrace. To get people’s attention, collections such as Nantes Caliza Mosaic and Mombasa Prada Acero from Porcelanosa have been used inside the stand; the Venis Deco Cubik Artic ceramics is also there. Its geometric combination on the front of the counter encourages people to get to know everything about a Porcelanosa Group home.

The interior also has the decor by the Cármenes company, which decks out all the rooms with elegance.

Minimalist bathrooms

In the bathroom, straight and minimalist shapes which create a futuristic atmosphere, merge. The chosen floor tile and wall tile is none other than the Berna Acero by STON-KERTM in different sizes and textures, together with Butech’s pro-part line decorative profiles. Another standout element is the functionality granted by the SMART 150 double bowl worktop on furniture with two drawers by Krion and, the grey Mineral Stone Slate shower tray by Noken. Next to them, we have the Round Negro Mate taps which offer both elegance and sophistication.

A kitchen based on functionality

Gamadecor’s design for this event at URBE Valencia is the Residence R3.70 Blanco Snow kitchen. A design which improves people’s quality of life with a worktop made of KrionTM K · Life 1100 Snow White which contributes to the elimination of environmental pollution, due to its exclusive composition with photocatalytic features.

The warmest floor

The floor inside the stand has the latest heating technology. A premium mesh of 2.5m2 as an electric radiant and an 8GM smart thermostat is Butech‘s commitment to achieving a natural feeling of warmth. This cutting-edge system allows people to regulate the temperature from their very own smartphone.

URBE Valencia is a perfect space for showcasing innovative products with the best quality to the leading professionals from the sector. Elements intended to give life to the houses of the future, turning them into homes in the process.

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