July 20, 2020 | Updated: August 20, 2020


PORCELANOSA Group goes digital to achieve a sustainable business transformation

The multinational company has promoted the digitalisation of its showrooms and factories to reduce paper consumption and improve the experience for the customer at its points of sale.

Committed to responsible consumption, PORCELANOSA Group launches a series of measures that move its production and sales experience towards digital transformation and technological innovation. These actions are part of the company's Eco Conscious sustainable programme, which involves actions such as waste recycling, sustainable water management, CO2 reduction and energy savings.

The Group's firms have opted for a circular model that allows for more efficient and environmentally friendly management. The aim is to minimise the consumption of paper –generated by printing physical catalogues and producing technical reports– and to reduce CO2 emissions produced by visits to the showrooms.

Showrooms with material readers and informative iPads

Porcelanosa's firm commitment to digitalising its facilities has been to design a system that identifies ceramic pieces intuitively without the use of cardboard signage or disposable paper.  In addition, each space has been equipped with iPads to inform customers of the materials used and the details of each collection (colours, formats, decorative textures, etc.). The firm completes its digitalisation with the room configurator and the moodboards application that serve as online inspiration tools. They are available on its website.

Virtual visits without leaving the house

Porcelanosa has included a space configurator on its new website, which allows users to visualise their project and helps them in their decision-making. With this aim in mind, the firm also presents an online archive where all the catalogues from its latest collections can be found.

In addition, its Lifestyle Magazine has encouraged its readers to explore digital platforms to discover the latest news. It is worth remember here that this publication is dedicated to inspiring articles about architecture, interior design, design icons, culture, travel and leisure.

Similarly, Urbatek has also opted for digital catalogues and virtual experiences. These allow the user to take a virtual tour of the facilities to intuitively discover all there is to know about XTONE materials.

At Gamadecor, with its policy of ensuring the health and safety of its customers following the COVID-19 pandemic, they have facilitated customer service appointments through video calls.This avoids the number of journeys made and, therefore, reduces polluting gas emissions.

Moodboard App: Inspiration in your hands

With a view to selecting architecture, design and interior design ideas and turning them into a reality, L'Antic Colonial presents Moodboard. It is a digital tool available for the web and smartphones that allows you to create artistic ideas with the textures, natural materials and colours available in the products. Ideal for both individual customers and professionals looking for inspiration, Moodboard stands out as a perfect workspace to set up the look & feel of custom designs.

Porcelanosa sustainable digital transformation
Porcelanosa sustainable digital transformation
Porcelanosa sustainable digital transformation

Less printing to save paper

Noken, the bathroom specialist, has installed "a screen for control reports to be carried out from the panel in real time. This avoids having to print them for each process", said company representatives.

In the same vein, Krion "has reduced the consumption of paper for its adhesive cartridges by replacing the printed User Guide leaflet with a QR code located on the product label itself. A new, more accessible and visual medium, both in the 50ml format and in the 250ml format", said the quality department.

With this measure and by making the User Guide available to professionals (on the AFFINITY platform), Krion estimates that it will reduce its paper consumption by over 2 tons per year.

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