May 19, 2020 | Updated: May 27, 2020
The PORCELANOSA Group’s ceramic wood was an outstanding success in the “Best Brand of the Year 2020” category because of its quality design and the realistic appearance of the collections.
The PORCELANOSA Group’s Starwood ceramic wood received the “Best Brand of the Year” award at the 2020 Plus X Awards for its innovative design, originality and durability. Its five collections (Minnesota, Nebraska, Namibia, Tanzania and Vancouver) and 25 shades reproduce the texture and grain of natural wood and contribute to sustainability. These qualities were noted by this edition’s jury, together with the excellence of this product and the realistic appearance of its finishes.
The award highlights the constant efforts of the Starwood team over the last few years to improve this product by focusing on innovation, technology and quality.
The Plus X Awards date back 16 years and have become one of the most important accolades in architecture, interior design and design, giving international recognition to brands that improve people’s well-being and promote healthier living. Previous winners include Hublot, BMW and Apple.
Starwood has received a number of other accolades over the last few years in addition to this one. They include the Iconic Awards 2020 and the Luxury Awards for the audio-visual production “Eternal Dates”, which used storytelling to demonstrate the technical properties of its ceramic wood.
The “Best Brand of the Year 2020” award raises the profile of this realistic-looking ceramic wood and the advantages of using it, enabling designers to create unlimited, durable spaces.