This new establishment has two very big floor areas and several spaces focused on contemporary homes and a sensory design.
Celebrities such as the top model, Irina Shayk, and the presenter, Nieves Álvarez, attended the event.
The PORCELANOSA Group opened its new store in Castellón last Friday. Some 1000 guests attended, among whom were the top model, Irina Shayk, and the presenter, Nieves Álvarez. As well as them, the PORCELANOSA Group board of directors and several political representatives from the Castellón province also attended the event.
Endless ideas for contemporary homes
With an area of 2.000m2, this new establishment which has two very big floor areas is located at the new Estepark shopping centre. It is there where the latest designs in floor and wall tiles, along with bathroom and kitchen furniture from the eight firms that belong to the PORCELANOSA Group are showcased.
On the lower floor, at street level, several areas inspired by contemporary homes can be found. On the upper floor, one can find some of the Premium materials from the eight firms, along with some more technical designs.
With a clear open structure with large wide windows and white lighting, its shop window shows the extension of the space and the different areas that are focused on architectural and interior design projects. “This store opening means a step forward for the PORCELANOSA Group’s expansion. Our main objective is to place the Castellón ceramic product at the top in world rankings”, says Antonio López, the manager of Batimat.
With the lifestyle concept and the sensory design leading the way, this new store has incorporated several interactive spaces and atmospheres so that visitors have first-hand knowledge of the huge amount of possibilities offered by the PORCELANOSA Group’s collections. Inspiration for the new home.