November 18, 2021
A new corporate image with Krion® Lux
The solid surface has been incorporated into both the company logo and its facilities (Krion® Lux 4102 Extrem Light and Krion® Lux 1100 K-Life), the fruit of the global transformation the company has been immersed in over recent years.
Krion® Lux's antibacterial properties (it prevents the proliferation of fungi and bacteria), high mineral composition, minimal maintenance, almost zero porosity, and easy-to-clean and resistant nature improve and make the working environment safer for employees.
TPG Architecture and designer Gal Vaknin-Razse worked on the redesign, prioritising simple, clear messaging with white as the central tone. This is clear to see in the corporate lettering around the main desk, backlit with LED lights, and the walls. A new image for a new era of responsible innovation and investment.