December 27, 2019


Sustainability, innovation and international growth, Porcelanosa’s distinguishing features in 2019

Awards, showrooms in new markets, sustainable product launches and international fairs are some of the milestones that have defined the year.

A positive balance sheet for the year that the firm intends to continue improving during 2020.

The intense work carried out by PORCELANOSA Group over the last twelve months has allowed the company to strengthen its position in emerging markets such as Asia. Successful campaigns have also been presented, such as Eternal Dates, winner of several awards for its creativity and communication strategy.

For their part, the XII Architecture and Interior Design Awards by PORCELANOSA Group gave international exposure to the work of young professionals in the sector. Similarly, they introduced the general public to projects characterised by innovation and development.

2019 National Innovation Award for PORCELANOSA Group

PORCELANOSA Group’s commitment to technological innovation, sustainability and professional growth was rewarded this year with the National Innovation Award by the Spanish Ministry of Science, Innovation and Universities.A prize that recognises the work and progress of the company.

Premio Nacional de Innovación 2019

Products of the year: XTone, Par-Ker Forest, the WaterForest and Starwood collection

The demands of the market and the constant technological advances have led to a more complete and long-lasting solution: XTone. A large-format porcelain tile that is defined by combining the aesthetics of natural stone with the benefits of ceramics.

XTONExperience Porcelanosa 10

This new product from Urbatek was introduced to professionals in the sector in Cersaie, the International Fair for the ceramics sector in Bologna, as well as at the 2019 XTONExperience. An international event that XTONE presents to architects and interior designers with practical activities: Showcookings, technical demonstrations, etc.

One of Porcelanosa’s priorities in 2019 was to minimise its environmental impact. Forest Par-Ker has contributed to this reduction, as it is made up of 95% recycled material. A porcelain tile inspired by the naturalness of wood, especially suitable for the contract market.

ParKer Forest Cognac

With Forest, PORCELANOSA Group demonstrates its commitment to sustainable development by emitting up to 40% less CO2 in its production.

Another environmentally friendly initiative launched in 2019, this time by Noken, was WaterForest. The responsible use of water and reducing the use of natural resources has characterised this collection. A line of bathroom products that make it possible to save up to 89% on water consumption.

rociador neptune slim noken

Finally, the launch of the Eternal Dates series to introduce the Starwood ceramic wood was one of the biggest milestones of the year. A series that tells the characters’ story, highlighting the presence and advantages of the product at unique moments in life. This audiovisual project won the prize at the 2019 Luxury Advertising Awards for innovation and creative communication in the ceramic sector.

Eternal Dates

International presence in emerging markets

PORCELANOSA Group has increased its presence in places such as Asia, Russia and America.The opening of the showroom in Miami, the introduction of products in strategic areas in Russia and its expansion in Asia with its latest space in the Philippines, are some of the brand’s biggest achievements.These locations that will showcase PORCELANOSA Group’s most outstanding materials in potential markets that will strengthen the company’s international growth.

A year full of targets achieved that point the way forward for 2020.


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