June 13, 2017 | Updated: October 26, 2018


Porcelanosa opens a new showroom in Valence

The commune of Saint-Péray, on the outskirts of Valence, was the special location for a night to remember. For several months, friends of Porcelanosa in the French city prepared the opening event for the new showroom in the metropolitan area of Valence. On the 8th of June around 600 people gathered to celebrate the opening of the Vila-real company’s space in this city, notably including Silvestre Segarra, Executive Vice President of Porcelanosa.

Valence is a French city located in the Rhône-Alpes region. It is the fifth largest city in the region with almost 65,000 inhabitants. Valencia de Francia, as it used to be known in Spanish, is often considered “the door to the south of France”. It is in one of the commercial areas on the outskirts of this city where the Porcelanosa store has been located. Its 350m2 show all the new products of the eight products that make up the Porcelanosa Group, where the technical area is notable for its layout, size, and the sale of kitchens.

It is a new shop added to the Porcelanosa Associate programme, thanks to the Spanish brand’s partner in this city: Francis Roche. France is now used to the spectacular and elegant events organised by the firm from Vila-real, as a few months earlier its Lyon showroom was re-opened with over 1,000 attendees.

The event which amazed the French city had a Spanish flavour, as attendees were able to sample typical Valencian paella, to the music of Andalusian band Porvenir.

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