December 31, 2020 | Updated: January 4, 2021


PORCELANOSA welcomes 2021 with Nieves Álvarez and Juan Avellaneda

The top model and presenter toasts in the New Year with the renowned fashion designer in the latest video from the Spanish multinational.

Porcelanosa rings in 2021 with haute couture and design. These are the two ideas that the Spanish multinational wanted to highlight in the New Year video it just released on social media.

Starring the top model and television presenter Nieves Álvarez and fashion designer Juan Avellaneda, Porcelanosa launches a message of optimism and hope that emphasises the value of friendship, fashion and creative freedom.



Shot at the Hotel DoubleTree by Hilton Madrid-Prado by the audiovisual producer Charhadas, the spot extols that taste for detail and decorative simplicity that is so characteristic of Porcelanosa. Its eight firms are present in the main rooms of this hotel through its Premium ceramic and natural collections, as highlighted in some of the close-up shots in the video.

A spot that looks to the future with hope and enthusiasm in the face of the new challenges of 2021.

PORCELANOSA wishes you a happy, prosperous and exciting New Year.