September 23, 2019


PORCELANOSA Group strengthens its presence at Cersaie 2019 through a smart and sustainable design

The large-format Premium ceramic, the bathrooms which enhance water savings and the state-of-the-art technical solutions are some of the main designs for this edition.

The eight companies from the Grupo will showcase their latest designs in Hall 26 at stand A296-B198 and A288_B293, with spaces geared towards the property, hotel and contract sectors.

The most important exhibition fair in the ceramic sector, along with bathroom designs, opens its doors in Bologna this Monday. Cersaie 2019 banks on sustainability and energy efficiency inside each of its stands with new urbanism as the backdrop.

Under this context, the PORCELANOSA Group stand has been designed, and it can be found in Hall 26 at stand A296-B198 and A288_B293. There, the eight companies will showcase their new collections in ceramic floor tiles and wall tiles, equipment for kitchens and bathrooms, state-of-the-art technical solutions and eco-friendly materials.

The Main Stand

Until next September 27th, visitors attending the event (112.104 according to official data recorded in 2018) will see the latest designs for the property, hotel and contract sectors up close. Three of the main business areas for PORCELANOSA Group.

With an area which covers some 394m2, the main stand sees a commercial area with open rooms which connect with each other. It consists of a reception, ten bathrooms, a kitchen, a cafeteria and a lounge area. In each of these spaces, an integral design concept based on minimalism, sobriety and neutral colours leads the way.

The Reception

At the entrance, the Urbatek XTone compact surface welcomes visitors with the Fiori di Bosco collection, in a Polished finish. This large-format piece is 9mm thick and reveals the non-limit walls of the stand with the Nylo Noir Polished collection, which also belongs to the company.

The Bathrooms

With regard to bathroom furniture and equipment, the Last and Tono furniture from Gamadecor, the S+Line shower screens, the Element basins manufactured with Krion ShellTM from Krion; the Liem, Square, Essence-C and Oxo collections from Noken all play the leading role.

The Lignage taps by Ramón Esteve and the Tono bathtubs by Foster+Partners headed up by the international architect, Norman Foster, are some of the most exclusive bathroom pieces from Noken.

In order to provide the space with greater spaciousness, Porcelanosa has included its new Veneto and Texas collections in some of these bathrooms, as well as in the main kitchen. Furthermore, Venis, showcases the Halley and Persia collections, as well as the Vancouver  model from the Starwood ceramic wood.


The lounge space

The Persia collections from Venis and the Vancouver Nude from Starwood take on special importance in the Lounge area. Inspired by slate and wood, these pieces provide more brightness, balancing the decor elements in the rooms.

  • The Cafetería

The Onice Persa Coverlux finish from Krion, the Texas Acero floor tile and the Devon ceramic wood from Porcelanosa have been installed. The latter strengthens that vintage aesthetic of washed wood through its four colours: Arce, Roble, Riviera and Bone.

The Elements E7 Roble noche model from Gamadecor, carved in oak, the XTone Liem Dark Nature and the sintered compact mineral which allows the ovens to be built in the kitchen worktop all lead the way in the kitchen. The Texas Acero floor tile from Porcelanosa highlights all the areas of this structure.

  • The Urbatek space

The XTone and XLight compact surfaces are the materials leading the way in this Urbatek space. XTone is inspired by the travertine marble with the Tivoli Beige collection, which in turn contrasts with the Mocca deep brown. In the centre, one can find a shower covered with Nylo Noir and whose walls are tiled with the Mosa Acero Nature from Porcelanosa.

XLight makes this space bright through the Carrara White collection in the Silk finish and the Fiori di Bosco collection, also in the Silk finish.

THE PREMIUM COLLECTION: a new concept of luxury

As if we were dealing with a luxury hotel, the Premium stand from PORCELANOSA Group showcases the most sophisticated pieces from Gamadecor, L’Antic Colonial, Noken and Krion. Through an urban and rustic interior design, its four areas, namely: the Lobby, the Suite, the Bistro and the Almacén; have been designed with natural wood, the signature bathrooms and the new material developed by Krion: Coverlux™. It can be found in the entrance lobby, and this material contrasts with the Lutier 1L Light natural wood ceiling and the Highland Grey and Buonarroti Monti Pulido mosaic from L’Antic Colonial.

The basins are provided with the Touch&Feel technology by Noken, which creates a Wellness atmosphere with the Season shower head and the Round and Square pieces. The seats in the area have been made with one of the most sustainable collections from Krion, Material, which has 20% recycled material.  

The jewellery which can be found inside this stand (the Noken area) has the Oxo, Lignage, Round and Square signature collections as its most precious pieces. Displayed on the backlit East 1100 Snow White KrionTM display, the brightness of these taps increases with the Buonarroti Monti Pulido and Books Blue Roma natural stone and the Sicilia White Classico mosaic from L'Antic Colonial.

The E7Roble Noche model from Gamadecor is the five-star kitchen inside the stand. Made of oakwood, its structure is combined with the Krion K-Life 1100 pure white and the Pure Line taps from Noken. The solidity of this countertop is reinforced by the Lemurian granite from L´Antic Colonial and the storage areas, made of Negro Marquina Classico and Lutier 1L Grey natural wood from L’Antic Colonial.


Located in Hall 45, inside this 50m2 stand one can see the latest building solution designs from Butech, namely: ventilated facades, decor profiles and ceramic installation materials.

PORCELANOSA Group Projects en Cersaie

The exterior ventilated facade has been built with the XLight sintered compact mineral and a large screen which works as a support.

One-Flex r eco is one of the other latest designs. This adhesive with post-consumer recycled plastic helps to reduce pollution in relation plastic being in the ocean.

In the bathroom, a space has been designed for the building systems as well as the Shower-Deck shower tray in KrionTM finish. The underfloor heating, rotating panels with LED lighting decor profiles, panels with Micro-stuk samples and full-scale models with ventilated facade systems and access floorings, have this room completed.

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