11 June 2021

Events

Porcelanosa Group participated in Design Shanghai Fair for the first time and acquired a complete success

From June 3 to 6, the past week, Porcelanosa Group participated in Design Shanghai fair and acquired a great success.

This is the first time Porcelanosa join this International influential exhibition. Over the past eight years, Design Shanghai has successfully support hundreds of brands expand their markets in China.

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4 days over 80,000 visitors joined the fair. The booth of Porcelanosa Group has won high popularity. The booth was designed by Spanish architect studio Raams. In total 80m2, the Concept draws inspiration from the ancient Agora, a public place where to gather and connect.

The Stone Agora recalls the materials and architectural language of the Mediterranean culture

With the idea of placemaking, the space enhances the customer experience taking people into account. It creates an in between area were to meet and exchange with others. The architects proposed the colonnaded portico layout as display exhibition area. Reproducing the classical sequence of columns covered that creates public passages in front of buildings.

The exhibition booth is organized as a rectangle space surrounded by columns made of XTONE that displays different finishes and types. In the middle there’s a 8 meter long table created by Krion solid surface, which is a nice display spot for clients review products.

In the afternoon of June 4th, there was a new product launch event attracted hundreds of clients. The new series of XTONE and the project of Krion was released during the event. The professionals get an idea of the achievements and advantages that can be obtained with the implementation of these types of solutions, a series of real projects with the materials, facades and finishes from PORCELANOSA Group will be showcased inside the stand which are geared towards building systems.