December 21, 2021


PORCELANOSA gathers its leading Chinese vendors in Haikou

The multinational ceramics company enhances its presence in the Chinese market with the top representatives of its commercial network in the country.

PORCELANOSA strengthens its brand in China by reinforcing its commercial network and diversifying its products. An expansion strategy that positively affects the company’s growth, as discussed during the Chinese Distributors Day that was held in early December at the Sofitel Haikou Hotel (Hainan, China), where the company’s expansion through its own stores was analysed.

The event, which brought together the company’s top 30 distributors, was attended by Elena Xu, Director of PORCELANOSA Shanghai, Mr Zhang Xin, Chairman of Hainan Jinyi Real State Co. Ltd and developer of Sofitel Haikou, and Héctor Colonques García-Planas, Commercial Director of the PORCELANOSA Group, who spoke via videoconference from Spain.

Everyone in attendance learned about the new products PORCELANOSA presented during Cersaie 2021, as well as the hotel facilities, the Baifang shopping centre and its office building, a luxury project with a Krion® façade in excess of 50,000m2 and multiple PORCELANOSA collections.

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