October 1, 2020 | Updated: 5 October 2020
The PORCELANOSA Group company leads the sales rankings of IM Cocinas y Baños and establishes itself as one of the leading companies in the Spanish market.
Gamadecor, the firm from PORCELANOSA Group specialising in kitchens and fittings for bathrooms, leads the sales rankings put together by IM Cocinas y Baños for the 2019 financial year.
According to the report, the company is leading the way with some sales figures amounting to 48.009 million euros and outperforming its competition such as Santos (24.309) and Dica (20.990) in terms of turnover.
Created in 1987, Gamadecor has modernised the design of kitchens with materials that are fine, long-lasting and resistant. The investment made in R&D&I and new technologies has enabled it to perfect the designs of each model with more natural and realistic finishes that adapt to any project.
The product diversification and international growth (it exports up to 70% of its total production) has improved its position in the national market, holding the top ranking since 2012.
"Our collections seek to bring an end to architectural isolation through open structures and fine materials"
"Our collections seek to bring an end to architectural isolation through open structures and fine materials that reinforce the democratisation of the kitchen as a social and gastronomic space. A goal we have been able to achieve thanks to the technological advances and professionalisation of our human team, which prioritises customer well-being above any other criteria", the company remarked.
In total figures, Gamadecor manufactures more than 5,000 kitchens and 25,000 bathrooms a year, which has strengthened its presence across half the world and has streamlined its growth with the expansion of its production plant. The company will have 21,000 square metres at its headquarters in Vila-real (of a total 140,000 square metres) and will it incorporate the latest machinery and technology to optimise resources and manufacturing times.
"We have made a significant effort to speed up the processes of digitalisation and commercial advice that we have been working on for years and this has made it possible to design kitchens that are more advanced and multifunctional such as Smart Kitchen.. It is the first smart kitchen that organises stored food and interacts with the user thanks to a surface with invisible sensors that then gives information , via a smartphone or tablet, about their eating habits. With this, we satisfy two priorities that are fundamental for us. On the one hand, incentivising responsible food consumption aimed at establishing the foundations for a more sustainable future. And on the other, promoting a balanced diet that improves the quality of life of people, ends calorie malnutrition and promotes a circular economy based on fresh and natural products", said representatives from Gamadecor.