July 12, 2016 | Updated: January 2, 2019


Explore PORCELANOSA Group through the screen and a virtual tour

Knowing the importance of new technologies in such a competitive sector such as architecture and interior design, the firm PORCELANOSA Group uses them once again to offer a full tour of its main facilities in Villarreal. Thus, it is possible to see, with one click and 360 degrees, some of its most innovative and sophisticated showrooms, opened after the 23rd International Architecture and Interior Design Exhibition.


PORCELANOSA Grupo, for instance, opens its virtual showroom doors to show the latest innovations in both floor tiles and wall tiles. Elegant and contemporary projects for the living room, the bathroom, the kitchen and other rooms brimming with both versatility and quality in abundance. From textured wall tiles to floors inspired by wood or stone. Endless options displayed through sensitive atmospheres with great distinction which become alternatives for both home and commercial premises.


The exquisiteness in the shape of the most amazing ceramic tiles is also done by Venis and the virtual tour through its facilities. Using the mouse and in a computer format or mobile device, smartphone or tablet, the user can get to know at first hand the versatility of the ceramic series from the floor and wall tile firm, without forgetting the quality and modernity of its High-Tech top technology porcelain. The tour brings both the simplest projects and other more exclusive ones together such as the Premium Collection wall tiles, capable of converting any particular room into a perfect one.

L’Antic Colonial

L’Antic Colonial bases its new virtual tour on an exhaustive online journey through the Premium House, designed by the Valencian architect, Ramón Esteve. A tour that is based on 18 and 360-degree panoramas in which it is possible to discover, in great detail, every corner inside the exhibition. From zooming in to easily moving to the next scene and even sharing it on social networks, everything is possible in this intuitive interactive tour in which the most exclusive or Premium projects in porcelain materials, wood or natural stone from the firm are the main attractions.


Urbatek makes its extra-slim porcelain tile lines and full body porcelain tile stand out through its interactive virtual tool. Through its high-resolution viewfinder, it is possible to stroll in an online format along the firms’ facilities as if you were present, interacting with the spaces and the very essence of the materials. The XLight large format porcelain tile collections are adaptable to both indoor and outdoor projects, including the most ambitious facades, play a major role. All this without giving up their textures, graphics and colours that are completely noticeable through the screen.


Systempool develops its virtual showroom focusing on its star cutting-edge compact mineral, KRION® Solid Surface. Through this 360-degree tour, it is possible to discover each and every one of its many applications, from facades to clinics, contract spaces, kitchens or bathrooms, bearing in mind that it is possible to turn it into almost anything. By clicking the interface buttons, we can get a change of scenery, discovering, beyond the endless possibilities of the KRION® acrylic stone, the latest in bathroom design.

On the first floor we find the differentiated products: KRION® BATH and SP BATH in the first one we highlight the ARO atmosphere, designed by Jose Manuel Ferrero, creative director from the {H} ac studio, and products such as countertops, accessories and bathtubs, all made with KRION®. In the SP BATH area, SYSTEMPOOL shows us its products with shower columns, shower trays and shower screens.

Immerse yourself in the Systempool showroom and discover what the design of the future holds.


Gamadecor, meanwhile, seduces us with the latest trends in kitchen and bathroom equipment through a unique virtual exhibition. When you click on the interface, all the possibilities which the firm can offer and the Premium kitchens can be seen and watched in motion or full screen, even inviting you to discover the three Michelin star chef Quique Dacosta’s personality and character.


The last of the virtual tours offered by PORCELANOSA Group places us in the Manhattan Big Apple. Once there, we move through the screen in the new showroom from the firm at 202 Fifth Avenue in New York. Certainly a very special interactive tour since you may get to know every corner of the building, from the ground floor with access from the outside to almost all the rooms. There, one can find a sample of materials and products from each of the eight companies in the group, and what is more, you can see the projects up close, giving a free rein to our inspiration.

The Manhattan virtual tour is also prepared to be compatible through the APP, with the standard Google Cardboard. An undoubtedly realistic and very modern view of a historic building turned into a world reference showroom.

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