February 3 2021
L'Antic Colonial from PORCELANOSA Group has developed a commercial tool to display the available stock in its natural stone collections in real time, with photographs and specifications of each piece.
L’Antic Colonial takes one more step towards the digital transformation of its business model with Library, a new interface the PORCELANOSA Group brand has included across its official channels. This new space will enable Altissima Stone stock to be checked in real time.
"To do so, and with the comfort of our customers always in mind, we've added a search engine with various fields that can be narrowed down, making it easier to search through each collection"
It represents a significant step forward in terms of commercial communications and logistics. Implementing this multimedia resource means we can offer high-resolution photographs of each natural stone piece, making it easier for browsers to choose the option that best suits their project. "At present our image bank already exceeds 500 samples, showing users the properties, colours and uses of each natural stone in detail. To do so, and with the comfort of our customers always in mind, we've added a search engine with various fields that can be narrowed down, making it easier to search through each collection", explain L'ac.
Browsing through Library is intuitive, well-organised and fast based on various criteria such as the collection name, type of stone, colour, installation options, price range, dimensions and origin of the stone.
Once the end-customer has all the information they need, they can view the image of the stone along with its specifications and then reserve it at an official Porcelanosa shop.
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