PORCELANOSA Grupo consolidates its presence in Latin America with new showrooms in Colombia and Mexico
Monday April 10th, 2017 · PORCELANOSA Grupo
PORCELANOSA Grupo reinforces its expansion throughout the American continent. Recently, this firm has opened two new Porcelanosa Associate showrooms in Bogota, Colombia and in Guadalajara, Mexico. Both cities have been the locations chosen by this brand to establish its new spaces, given the growing interest from Latin American professionals in innovation regarding materials for architecture and interior design.
The new showroom in Bogota
On Friday March 24, the first of the two inaugurations was held in: the Bogota showroom. The capital of the Republic of Colombia is a city with more than eight million inhabitants, 20 different locations and more than 2,600 metres of altitude. Around 400 people were present at this new Porcelanosa Associate opening, located at 85th Street, near 11th Street, two of the busiest streets in the city. The opening of this new showroom caught everyone’s imagination, as it was the first showroom from the PORCELANOSA Grupo in Colombian. Almost one hundred accredited journalists, who more than dressed up for the occasion, were also on hand at the event and they saw at first hand the showroom that has more than 350 square metres of exhibition space.
Also highlighted in this important meeting for the PORCELANOSA Grupo was the presence of the firm’s ambassadors: Isabel Preysler and Mario Vargas Llosa, who wanted to attend and sponsor the event. PORCELANOSA Grupo’s Executive Vice-President, Silvestre Segarra; the Managing Director, Mª Jose Soriano; Mauricio Gomez, associate from the firm in Bogotá; Andres Pastrana, the former President of Colombia; and a large number of ministers, ambassadors and businessmen from the country.
New showroom in Guadalajara, Mexico
A week later, on Thursday, March 30, the second of the openings took place in Guadalajara (Mexico). Guadalajara, with a million and a half inhabitants, is the capital of the state of Jalisco, which is the second most populated megalopolis in the country. Carlos Baute, Nieves Alvarez, Alejandra Silva and the Mexican actress Aislinn Derbez, were the guests of honour in an evening attended by hundreds of people.
For its part, the Spanish Delegation in this new opening was headed again by the managers from the PORCELANOSA Grupo: Silvestre Segarra and Mª Jose Soriano, who accompanied Alfredo Enriquez, General Manager from Porcelanosa Mexico, and Juan Carlos Gomez and Barbara Cortes, Porcelanosa associates in Guadalajara.
We highlight, from this 900 m2 showroom located in Niños Heroes Avenue, an important street in Guadalajara and the nerve centre of design in this Mexican city. It is the first associated showroom in Mexico and the first exclusive point of sale outside Mexico City, where professionals will get to know the latest trends in high design and quality floor tiles and wall tiles, natural materials, kitchens, bathrooms and building systems.
PORCELANOSA Associate showrooms are stores that share the philosophy of Porcelanosa without being a direct part of the company. In them, there is the whole product range from the PORCELANOSA Grupo, with the same quality, service and attention to detail that can be found in any Porcelanosa showroom.
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